LONDON, Jan. 22, 2019 /PRNewswire/ — Michael Houston, Worldwide CEO of Grey Group, today announced the promotion of Anna Panczyk to CEO of Grey London, reporting to Eduardo Maruri, President and CEO of Grey Europe, effective immediately.
Anna Panczyk has served as CEO of Grey Group Poland since 2015 leading Grey Warsaw, Testardo (Shopper Marketing), Grey Works (Production), Cohn & Wolfe (Public Relations) and Grey Digital.
Panczyk will partner with Adrian Rossi, Creative Chairman of Grey London, who joined the agency last December after an outstanding career leading AMV BBDO London”s creative department.
‘Anna has been a prime mover in transforming Grey Poland into a creative and new business powerhouse,’ Michael Houston said. ‘She is a natural to lead Grey London, our flagship office in Europe. Together with the arrival of Adrian Rossi, her appointment opens an exciting new chapter in our evolution as a ”Famously Effective” agency focused on the future.’
Grey London Creative Chairman Adrian Rossi said, ‘If you could bottle X factor, it would be Anna. I cannot put into words how thrilled I am she is joining us to be my partner in crime. In short, Anna is an advertising alchemist.’
Anna Panczyk: Innovative Marketer and Rising Star
During Anna Panczyk”s four-year tenure as CEO of Grey Group Poland, the agency has catapulted into the ‘Top 3 Creative Ad Agencies in Poland,’ based on awards. In addition, it has been named ‘Most Effective Agency’ in the country for the past two years and ‘Most Innovative Agency,’ according to the trade press.
Under her leadership, Grey Poland has built a next-generation management team, won significant new business and grown with current clients, achieving a nearly 100 percent retention rate. In 2015, Panczyk was named a ‘rising star’ member of the Top 50 Business Women in Poland. She has served as Vice President of the Polish Association of Marketing Communications and Effie Steering Committee.
Earlier in her career, Panczyk spent seven years as CEO and Chairman of Change Integrated, a leading independent agency which was named one of the ‘World”s Leading Independent Agencies’ by Campaign magazine. She began her career at Saatchi & Saatchi Poland, rising to the post of Deputy Managing Director.
She is a graduate of the Warsaw School of Economics.
Grey is the advertising network of Grey Group, which ranks among the largest global communications companies. Its parent company is WPP (NYSE: WPP). Under the banner of ‘Grey Famously Effective Since 1917’ the agency serves a blue-chip roster of many of the world”s best known companies: Procter & Gamble, GlaxoSmithKline, Kellogg”s, Pfizer, Canon, Marriott Hotels & Resorts, Nestle, Walgreens, Applebee”s, and T.J. Maxx. In recent years, Grey has been named Adweek”s ”Global Agency of the Year’ twice; Advertising Age”s ”Agency of the Year” and Campaign magazine”s ”Global Network of the Year” in recognition of its creative and business performance (www.grey.com)
Contact: Owen J. Dougherty
Driver of the Growth and Success of Grey Poland